Pulaski Furniture Company Background
Founded half a century ago in
Pulaski, Virginia, and taking the name of the town as its own, Pulaski
Furniture was originally established as a maker of bedroom and dining
room furniture. From that point on, Pulaski rapidly carved out a niche
for itself by becoming a leader in the production of curio cabinets,
designed for the express purpose of displaying collectibles. Pulaski
continued to expand and diversify, adding accent pieces, occasional
tables and hand painted armoires. In 1985 the Ridgeway Clock Company was
acquired, adding grandfather, wall and mantel clocks to our line. To
further extend the product line, Dawson Furniture of Webb City,
Missouri, a manufacturer of both promotional and unfinished furniture
was purchased.
Pulaski Veneer and Furniture Corporation were incorporated on October
28, 1955, when a group of individuals decided to start a furniture
manufacturing operation in a closed RCA Cabinet Shop. RCA Victor had
closed the plant they were operating in Pulaski in 1948 due to cost
considerations and business conditions. The area economy was depressed
with a large number of people out of work, especially those that had
worked at the closed plant.
The plant was restarted in the heart of downtown Pulaski and began
making a few inexpensive bedroom suites incorporated under the name of
Pulaski Veneer and Furniture Corporation. Business was not a total
success in this very cyclic industry with some partial paychecks being
from in kind goods such as hams and flour from the Richardson farms,
also located in the county.
Generally business was good with demand for home furnishings strong.
Designs were simple, designed for price and ease of manufacture as the
factory personnel's skill level developed.
The Corporation acquired its first permanent showroom space in Chicago
at the American Furniture Market in October of 1957. In 1960, the
Corporation acquired Morris Novelty Corporation in Martinsville,
Virginia producers of small occasional tables and other novelty
furniture items, with many of the family members becoming part of the
Pulaski group in both sales and manufacturing.
In 1962, the company name was changed from Pulaski Veneer and Furniture
Corporation to Pulaski Furniture Corporation.
Thanks mostly to the new "Pulaski Look"( a highly stylized line that was
a bit more difficult to manufacture but frequently looked more expensive
than it actually was) business in bedroom and dining room was brisk and
there was real need for more production capability. In 1973, Pulaski
built a new case goods plant on the grounds of the new veneer mill,
twice the size of its original Pulaski case goods facility. The Dublin,
Virginia facility was the most modern of it's time and huge in
proportions of the day at 550,000 square feet.
1975 saw the introduction of the furniture industry's largest selling
collection to date, Keepsakes. This collection, designed by Leonard
Eisen, began as a 45 piece "Turn of the Century" Victorian Bedroom,
Dining Room, and Accent Furniture Collection. This collection eventually
grew to 90 pieces, and in December of 1980 we cut our 1 millionth piece
of Keepsakes.
In 1981, Pulaski bought its neighbor Coleman Furniture at auction.
Coleman was a very large bedroom manufacturer having over 1,000,000
square feet of production and warehouse space. The face of Pulaski was
changing from older manufacturer, to modern, fully capable facilities.
In 1985, Pulaski Furniture Corporation acquired Gravely Furniture
Company, which currently operates as Ridgeway Clock Company, a world
renowned clock manufacturer. The Ridgeway plant did well for Pulaski and
the clock business was a good fit with the curio business as accent
pieces for homes across America.
In 1988, Pulaski also purchased Craftique, a high end 18th century
reproduction manufacturer in solid mahogany. The company also started an
upholstery plant in Christiansburg, Virginia in 1989 and launched the
Accentrics line.
During the 1990's Pulaski began to establish its Asian connections,
bringing in both ready to finish and completely assembled goods from
overseas. This business has matured nicely with a separate division in
charge of coordinating the import efforts with on site Pulaski quality
personnel verifying the goods prior to shipment to the U.S.
In 1994, the Corporation under pressure to provide the entire spectrum
of display furniture, built a highly mechanized curio manufacturing
facility capable of maintaining it's presence in the low end market,
which gave the company a complete product line across the wide economic
spectrum. The small plant (75,000 square feet) aptly named "The
Mini plant " was a complete manufacturing facility with rough milling
capacity complete through finishing and packaging, generally
accomplished in 3.5 to 5 days from cut lumber to boxing. Schedules can
be completely changed 5 days from required ship date and the product has
achieved full acceptance across the marketplace. The plant was put
together with the best available technologies from around the world and
to this day is one of the most efficient curio producing facilities in
the world.
In 1997, the Corporation decided to restructure its product lines and
refocus on it's core competencies. This necessitated selling the
Craftique division and closing the upholstery division while shifting
unique products to the most efficient plants for manufacturing. All this
was accomplished in July of 1997 and this year Pulaski is a better, much
more competitive furniture producer. In 2004, Pulaski sold its Ridgeway
Clock Division to concentrate on its core businesses. With product lines
more clearly defined by plant of manufacture, each facility is being
better equipped to compete in its specific niche within the overall
corporate marketing/manufacturing scheme.
The Pulaski success is directly attributable to defining our niche in
various core competencies and servicing it well with proper products,
prices, and quality to make our products highly desirable in a specific
marketplace. 2005 marks Pulaski Furniture's 50th Anniversary. We
celebrate our rich history and look forward to the next 50 years.
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